OptiYield — home
OptiScore national opportunity heatmap with 30 Washington Pl, Morristown NJ scored
EV Charging Market Intelligence

Every charging market in America, scored.

Search an address. OptiScore returns a data-backed answer to the only question that matters: should you build in this market — and why?

⌕ Score any U.S. address…Open OptiScore →
30 Washington Pl, Morristown, NJ
73Opportunity / 100
Demand Potential
60.3
Market Pressure
8.5
Pricing Power
70.4
Gap
51.8
70k+
Stations tracked
80k+
Tracts scored
50+
Variables / tract
12+
Public & Federal Sources

Four signals behind every verdict.

Composite indices computed for every market, then refined for the exact site.

Demand Potential

EV adoption, commute patterns, employment & housing density.

Market Pressure

Competing stations by network, charger type & proximity.

Pricing Power

Local income, EV adoption, supply scarcity, and competition.

Site Fit

Highway ramp access, nearby retail & residential type.

Built on public and federal data
Noreen Stitelman
Founder & CEO

Noreen Stitelman

A data scientist specializing in pricing, forecasting, and market intelligence, with more than 25 years turning complex data into decisions. At Wells Fargo she led statistical modeling across 30MM+ accounts and $500B+ in deposits. Earlier, at the economic consulting firm NERA, she analyzed how competition and pricing play out across a range of industries.

She founded OptiYield to bring that same institutional-grade analytics to the fast-moving EV charging infrastructure market.

A.M. Statistics, Harvard · B.A. Political Economics, UC Berkeley

Schedule a quick introduction.

Working on EV charging infrastructure? Book a short call to talk through your market and see how OptiYield brings institutional-grade intelligence to charging decisions.

Now onboarding a limited group of early partners for pilot analyses and product feedback.

OptiYield Intro Call
20 min· video call, link on confirmation

A short call with Noreen Stitelman to discuss EV charging market insights and how OptiYield helps hosts, operators, and investors evaluate opportunities.

Pick a time →